Blog Post 5: New Technology and Easy Information

Consumers of communication want their information and ability to share that information quickly. This means that communicators within culture need the most user friendly tools to be able to connect with others. Communicators of all types crave information in the palms of their hands, literally. With the emergence of tablets, and smart phones communication became as constant as the information we can access. A click of a button means communicating to millions of folks, and all this information to communicate is at our fingertips.

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What does getting information at any instant mean for communication? It means that social media is more important than ever. Social media sites have to be user friendly for folks to communicate within the cultures of said sites. There are folks who use Twitter and folks who use Facebook and the two sites do not have the exact same culture, despite their basic functions being so similar! The most important fact is that because they are easy to use, they are easy to adopt with new technology like mobile phones. A vertical swipe means scanning communications from everywhere.

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